Blog

Looking for lightbulbs? Delve inside the minds of the First Base team for our thinking, observations and recommendations on the latest in B2B content marketing.

Blog

Give content marketing a big data boost

Understanding customers and prospects is the core challenge for effective content marketing. Indeed, the whole process of persona development – a..

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Walking the tightrope between content and commerce

At the heart of content marketing lies a simple premise: stop interrupting customers with sales messages and instead encourage them to choose you with..

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How to find the perfect content marketing partner

With every agency claiming to be a content marketing expert these days, finding a partner who can actually help you achieve your goals can be harder..

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Stuck on structure? Three rules for compelling content

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Is 50% of your content budget wasted, but not sure which half?

It used to be levied at advertising, back in the days where measurement was vague at best, but today’s budgetary opacity can in some cases be levied at..

   

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